There’s a pink door on 124th Street that can’t be missed. It’s the expanded location of Pura Botanicals that opened up a full brick + mortar store in collaboration with So Pretty by Cara Cotter last year. It’s just as stunning as the last spot (peep here for reference.) Their former space is now dedicated to creating all their wonderful potions. Keep scrolling for a tour of the new space but be warned, it’s magical.
What to Expect
Whether you’re is in the market for natural skincare, locally designed jewelry, or even a bespoke fragrance, Pura Botanicals + So Pretty by Cara Cotter is a destination worth checking out. Every time I step foot inside the shop, it’s a relaxing experience. It smells like an absolute dream and the staff are incredibly helpful. Not sure if their skincare will work for you? No problemo, they have sample sizes available of all their products! Check out their full product line up here.